Mistakes To Avoid When Pricing Your Stuff

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Pricing doesn’t have to be as hard as you think.

Years ago when I started my business, I had a mentor who watched how I was selling and pricing my stuff and he told me, “Jorge, you aren’t selling to you.” That was a real eye opener. It was something that changed the way I approached potential customers needing what I had to offer.

I’m a type of buyer that over analyzes everything. It’s driven by my engineering and technical background. I tend to over justify everything I buy.

What I would do then was go overboard in my sales copy. I felt I had to describe everything my potential customer could ever want to know and justify why they should buy.

What I was showing them was a feature list. I would list out all that was included and failed to tell them all the benefits this thing they wanted could do for them. I was looking at what I did as the builder of the thing instead of as the buyer of the thing.

Big mistake.

What I learned years later, which was also a big help, was the big difference between what any two people would pay for the same item. The difference could be thousands of dollars. This was a blind spot I had and I’ve included the exercise I went through that gave me the discovery.  Watch the video for the exercise.


About the Author

Jorge Lazaro Diaz combines his in depth understanding of Infusionsoft, expertise building online marketing solutions, experience building membership sites and 20+ years of software development to our clients solutions.