How To Build an Online Course That Sells and Sells Profitably

Without wasting a bunch of time, money and effort and still wondering (and hoping and praying) that your course will sell.

In the Profitable Online Course Building program, we will work together to identify your customer’s real need, define an offer to meets that need and launch your online course to paying customers.

Meet Jorge Lazaro Diaz

Your coach, mentor, instruction and partner in getting your online course selling profitable.

Watch these 3 videos so you learn how the program works:

Meet Your Customer

Let’s “really” start thinking like your ideal customer asking them, “What’s the problem you most want us to solve?”

Define Your Offer

Using information shared with us by real customers, define an offer that solves our customer’s biggest problem.

Launch Your Course

Run an initial version of your course to your first group of paying customer and confirm you course sells nicely.

The Profitable Online Course Building Program

When does it start and finish?

This is an ongoing online program. As soon as you join, you can get started right away.

The first week you’ll have an acceleration call with Jorge to put together your action plan that you’ll be working on together.

And you’ll get instant ongoing access to all the current and future resources for a full calendar year.

Where can I access the program?

You can access the program online at any time from your computer, tablet, or phone.

Inside the course portal, you’ll find all the training videos, checklists, and other downloadable resources you need.

You’ll also have 2X weekly coaching calls on Zoom with Jorge and the others, and 24/7 support inside the client community.

How does the program work?

Watch the training videos, complete the checklists, and ask for help if you get stuck.

Join the client community and the weekly coaching calls where Jorge answers all your questions to make sure you succeed.

We value simplicity, clarity, and support, so if you ever get stuck, we’ll be right there to assist you and get you moving forward again.

Is it worth the investment?

Hear directly from some of our clients what they think:

Pam Ostroski / Alzheimer’s Family Consulting, LLC

“I was looking for what was missing in my membership site to stimulate growth. I had my own breakthrough by using Larry Jacob’s Breakthrough Course Building System. Starting out with Jorge’s market research questions and really hearing what my target market wanted and had time for was enlightening. From there, Jorge walks you through what to do with that information in formulating your course, sales and offer pages, website and other important success elements. This system was exactly what I need to get from “idea stage” to “launch stage” with my membership products. Thanks SO much, Jorge! You’re a rockstar in my book!”

Chris Kent, MSc / Author of “21st Century Mktg”

“I was part way through developing my first course based on my book when I signed up for Jorge’s Breakthrough Course System. I’m always keen to learn from other professionals and I was not disappointed. If you’re looking to get from ground zero to a fully functioning scalable business model quickly, then you’d be hard pushed to find a better starting point. Jorge clearly know what he’s talking about and delivering your course as part of a membership sites makes a lot of business sense! If you want to turn your knowledge sharing idea into reality then Jorge’s course is your step by step guide to make it happen.”


Sue Paananen /

When we try to put together an online course without help, guidelines, and a schedule, we just become our own bottleneck. I knew I needed to join Jorge’s Breakthrough Course Building System for the accountability and assistance of getting my course (a.k.a. a product) done. He had completed my new website 8 months prior, and I still didn’t have a product up on it. Using the market research survey questions he provided, I was able to get my survey out and responses back within a few days instead of it dragging on for months as it had done when left to it on my own. Participating in this course got me out of my own way to finally get my own course done.”

Elizabeth Wells / Your Story Matters

For years I have had it on my mind to create an online course. So much so, that I recorded my 11-part video series on journaling in the previous year. But I still had many questions about the process, and the finer points of getting it up online. When I had the opportunity to take Jorge’s Breakthrough Course Building System, I jumped and I’m glad I did. He led me through a step-by-step process from surveying our clients and potential clients to introducing us to, and building, the course’s technical aspect for us. Something I could never have done myself. Thank you Jorge. If you are even thinking about it and have the opportunity to take this class, I highly recommend it!”

What kind of support will I get?

The program includes everything you need to succeed:

✔ Training Videos: Clear and easy-to-follow online course to take action on
✔ Tools & Resources: All the checklists and templates to grow your business
✔ Group Coaching: 2X weekly Zoom calls (+replays) to ask all your questions
✔ Client Community: Connect with Jorge and the others for additional help
✔ Acceleration Call: 60min acceleration call with Jorge for fast early results
✔ Live Zoom Events: Once a year Jorge teaches the entire program LIVE
✔ Lifetime Access: Get access to all program resource for a full year

How can I get started?

If you’re committed to growing your reach and your impact by launching your online course and you need help getting at your customers biggest problem, defining an offer to address that problem and launching a course with your first group of paying customers, book a Zoom call with Jorge using the link below. You will talk with him directly, so you can both make sure the program is a good fit for you.

I want a tour of Larry Jacob’s membership site collection

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