Week 1 – What Is My Offer? What Is My Offer? What is your ideal customer’s dream state? Steven Elizabeth Homework checkWhat is your ideal customer’s dream state? Write it down in one or two paragraphs. checkWhat resources / assets do you have that you can use to reach out to current prospects? Create a list. checkWhat content do you have today that educates your ideal customer bridging the gap between their situation today and their dream state? (Don’t start changing anything.) checkWhat title would you give to that content that explains how it addresses their dream state? checkShare this in our private Facebook group so I can review it. Resources checkPresentation Slide Deck checkBuilding the Perfect, Profitable Online You – Pricing Setups that Work – This 4-part video lesson covers the general thinking behind my course building process. It covers the issues you need to address when addressing cold traffic vs. warm / hot traffic.