Homework
- What is your ideal customer’s dream state? Write it down in one or two paragraphs.
- What resources / assets do you have that you can use to reach out to current prospects? Create a list.
- What content do you have today that educates your ideal customer bridging the gap between their situation today and their dream state? (Don’t start changing anything.)
- What title would you give to that content that explains how it addresses their dream state?
- Share this in our private Facebook group so I can review it.
Resources
- Presentation Slide Deck
- Building the Perfect, Profitable Online You – Pricing Setups that Work – This 4-part video lesson covers the general thinking behind my course building process. It covers the issues you need to address when addressing cold traffic vs. warm / hot traffic.